Frisco Texas Mortgage, Real Estate, Events, and more

Branding Your Email Address

This month, I am focused on marketing ideas. I am not a marketing expert, but I have certainly learned some small tips that can make a difference. A few days ago, I wrote a post about being prepared for your client and their family to visit your office.  Basically, the idea was to have a 'Fun Box' for the kids. Check out the article for further details.

Today, I wanted to talk about Branding Your Email Address.  I've seen more and more professionals that have email addresses like or even

Think about the image you want shown to your clients. Its much more professional to have an email like or And if you don't have your own domain name to set up an email address like the above, at least be creative with your Hotmail or RoadRunner email address. Something like would be quite a step up from

Sure, its a good laugh to use Couchpotato and it is easy to remember, but is that really the message you want to send them?



Are you looking to purchase a Texas home?  Perhaps you love your Texas home but would be interested in refinancing your Texas mortgage to a lower interest rate?  

I'll help you get pre-approved for your Texas home loan and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice.  If you are available to talk, I am available to listen.  Give me a call or visit my website for more details.

Do you want to know all of your mortgage options? Call me today and let's discuss them further.

Texas Home Loan Consultant

Always available for your Texas Mortgage and Home Loan needs!

John R Cannata    P#214.728.0449

NMLS # 322646

Texas Home Loan Expert

Frisco TX Mortgage



The views expressed on this site are mine alone and do not reflect the views of my employer.

Comment balloon 19 commentsJohn Cannata • December 11 2009 09:16AM


Featured @ Club Chaos

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 9 years ago

It always amazes me when I see the email addresses of some Realtors. Branding yourself is powerful.

Posted by Scott Guay, Associate Broker. Ocean City and Ocean Pines MD (Berkshire Hathaway Home Services PenFed Realty) over 9 years ago

Thank you CTS

Scott - I've actually come across some really ridiculous email addresses but I could not share the real names. You never know when I may see these people again. A good email is easy to obtain and should be tied back to your website name if possible.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 over 9 years ago

As you know, I discuss that in my Internet class, and you would be amazed at how many people don't think their clients care.  Maybe their clients are not the type of clientelle I would work with, but it's also for other professionals, and I wouldn't give a referral to a no matter how big of a producer you are.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - over 9 years ago

I see a ton of off the wall email addresses from Realtors and lenders. I always get a kick out of receiving an offer from sexymom236 and others.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

I have never looked at e-mail in my marketing efforts, I will now...
Just trying to have a positive Friday,

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) over 9 years ago

I had not notice any far out email addresses.  I will keep an eye out from now on.

Posted by Angelia Garcia (Pure Realtors) over 9 years ago

Donna  - Its important to consider. Luckily I dont have a 'couchpotato' email address... so feel free to send referals to me.  :-)

JL - I could only assume what their business photo looks like. HA

Paul - If you come across something really good, stop by and share it.

Angelia - Im surprised you didnt come across a few already.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 over 9 years ago

Good points, there is always something that could be done better, it never stops does it..thanks for the info

Posted by Gerry Michaels, GettysburgGerry Social Meida (Glasswork Media Arts) over 9 years ago

Branding can be a difficult thing for small entrepreneurs. Having a domain name and leveraging that with your email is a must. The trend that I have seen and personally experienced has been branding with images and other widgets in the email signature. It sounds great in principle, but as more email servers are blocking and screening email with these type of components simplicity still wins the day.

Posted by James K Barath, CMPS, FICO Pro, Certified Military Housing Specialist (Canopy Mortgage, LLC) over 9 years ago

Hi John ~ I'm finally - belatedly - starting to use another email - but only sporadically so far - other than my company email.  I can't believe I waited this long.

I really am drawn to the couchpotato email address. Anything that's easy to remember wins points with me.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 9 years ago

John - A "branded" e-mail is a must have, I think anything else comes off as unprofessional.

Posted by Michelle Gibson, REALTOR (Hansen Real Estate Group Inc. ) over 9 years ago

I didn't realize you posted this until now. THat's why I asked you about your new email add last night.

I must say I sometimes passed on judgment where I shouldnt when other realtors or lenders use @yahoo or Gmail seems to "sound" or "feel" more professional but I still think as a business person, that shouldnt be.

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) over 9 years ago

I have to get on this. I don't like my company email address it is too long and easily misspelled. Thanks for the inspiration.

Posted by Judy Jennings, Broker - The Lanterns at Warren Woods - Ashland MA (The Green Company) over 9 years ago

John  It amazes me to see how many business people don't realize the value of branding - that's better for the rest of us.  Merry Christmas

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Executives) over 9 years ago

Some people make it very difficult to be professional when they don't brand or have a public email address


Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) over 9 years ago

Gerry - Thanks for the comment.

James - I have not heard about these widgets. I could definitely see how it would be a good idea in theory but would easily be blocked as spam. Im going to look that up because Im curious.

Liz - You are too funny. You're welcome to use it. Havent checked it out for availability. :-)

Michelle - I agree. Its great for friends and family, but not in Real Estate. Remember you are handling the most expensive purchase these homeowners will make. Its important to portray the professionalism from top to bottom.

Loreena - I havent really thought about it if Yahoo, Gmail, or hotmail is different. They are all free accounts and makes sense to have when you are working with family and friends. Outside of that circle, its important to invest some time/money in creating a professional email address.

Judy - Honestly, Im not a big fan of my current email address because of that reason. They tried to shorten it ( I'd prefer to have  It may be longer, but its easier to remember the entire name than just the three letters at the end.

Karen - I think sometimes its the difference between someone who takes the job seriously (like a career) as opposed to someone who is just doing it part-time or jumped in it because they knew someone who wanted to sell (thought they'd make a quick buck).

Ty - Exactly.


Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 over 9 years ago

Can't agree more John. It's amazing how many biseness people and businesses use unprofessional emails. I could make a list....hmmm sounds like fun :)

Posted by Megan Izdebska & Hanna Manoufar Chandler, Scottsdale Real Estate Agent, Double Commitment. Double Results. (United Brokers Group) over 9 years ago

M & H - I think it could be a fun game to capture all the goofy email addresses used.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 over 9 years ago