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How Memorable Is Your 30-Second Commercial?

Anna Kruchten of Arizona "AnnaBananaRealty" reminds us to revisit our #0 Second Commercial or Elevator Speech. She provides some good tips on spicing it up a little and keeping it energized.

How Memorable IsAre you bored? You might be boring! Your 30-Second Commercial?

I don't know what things are like in your area of the country, but in Phoenix, there are so many networking opportunities, you could literally attend 4 meetings a day and not hit all of them.

You know the kind ... chicken caesar salad for lunch, and eveyone gets a chance to give their 10- to 30-second elevator speech. So be honest. How bored are you by the time it comes around to your turn? More to the point, how many people do you actually remember? How many names have you written down of those you want to meet afterwards?

So ... if you're bored during what can seem like an unending parade of uninspired introductions ... have you ever stopped to think about how bored other people might be listening to yours? Especially in a crowded industry like real estate!!! I was at a meeting just the other day, and I was one of 5 Realtors in the group! I had a teacher in grade school who used to say, "If you're bored, you're boring!" Sometimes, those lessons just keep on giving, don't they?

What can you do to spice up your self-promotion? Here are just a couple ideas:Spice up your 30-second commercial - be remembered!

  • Tell a story
  • Paint a word picture
  • Sing a song
  • Tune in to everyone's favorite radio station: WIIFM (What's in it for me?)
  • Recite a poem
  • Be funny
  • Wear a standout hat/shirt/coat
  • Have a startling call to action

People do business with those they know, like, trust ... and REMEMBER. Put on that thinking cap and set yourself apart. You'll see the changes in no time flat.


Do you live in the Phoenix, Arizona area? Are you thinking about making a change in real estate companies?

Give me a call at 602-595-8900 or e-mail me. Let's talk about your marketing strategies - and the best ways to make yourself memorable.



Are you looking to purchase a Texas home?  Perhaps you love your Texas home but would be interested in refinancing your Texas mortgage to a lower interest rate?  

I'll help you get pre-approved for your Texas home loan and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice.  If you are available to talk, I am available to listen.  Give me a call or visit my website for more details.

Do you want to know all of your mortgage options? Call me today and let's discuss them further.

Texas Home Loan Consultant

Always available for your Texas Mortgage and Home Loan needs!

John R Cannata    P#214.728.0449

NMLS # 322646

Texas Home Loan Expert

Frisco TX Mortgage



The views expressed on this site are mine alone and do not reflect the views of my employer.

Comment balloon 1 commentJohn Cannata • September 29 2009 11:09PM


John.. I have to head over to Anna's blog.  Ps... I like the new picture... mine is a year old next month and I guess it is time to change it up.  But I kind of like the Capital building in the background.  Maybe I can scale, climb the building next time and use that for my picture...

jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 9 years ago