Frisco Texas Mortgage, Real Estate, Events, and more

It is not "How Many You Reach"...

My last post asked the question "Quality or Quantity?", which introduced the concept of Quality Leads.  It is important to note that the quantity of letters you send or calls you make is not important.  The quality of contacts you reach is more important.  It is more important to produce a large number of sales, not to see how many times you can make the phone ring.

As a matter of fact, if your marketing produces too many responses that are not of high quality, then your marketing may actually be producing negative results.  You will spend so much time trying to sift through the responses in order to find something of quality, that you will not have the time to spend converting the good prospects into customers.  If you wind up converting a lead, you also may not be able to deliver the great customer service because you will lack time.

What constitutes a quality lead?  The best example is marketing to your closest friends and previous customers.  These are the people with whom you have the strongest relationships.  Marketing to this segment of your sphere of influence (SOI) will produce the strongest referrals and these referrals will take less time to convert in the sales process.  You will need to spend less time building credibility and you can start immediately developing a relationship.  Stronger referrals generally produces higher quality leads.

Another factor mentioned in the previous post concerns the need of the prospects.  If there is a real need and a motivation to meet this need, the lead will be of higher quality.  This is why targeted marketing is so important.  The better you pinpoint your target, the more likely the responses will be just what you need.  Timing is important for this targeting process.  You can send the right letter to the right person at the wrong time and receive no responses.  For example, do not solicit CPAs for partnership arrangements in April - obviously (i've made that mistake several years ago).

Subscribe to my Blog


John Cannata    p# 214.545.5604

Follow me on Twitter



Are you looking to purchase a Texas home?  Perhaps you love your Texas home but would be interested in refinancing your Texas mortgage to a lower interest rate?  

I'll help you get pre-approved for your Texas home loan and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice.  If you are available to talk, I am available to listen.  Give me a call or visit my website for more details.

Do you want to know all of your mortgage options? Call me today and let's discuss them further.

Texas Home Loan Consultant

Always available for your Texas Mortgage and Home Loan needs!

John R Cannata    P#214.728.0449

NMLS # 322646

Texas Home Loan Expert

Frisco TX Mortgage



The views expressed on this site are mine alone and do not reflect the views of my employer.

Comment balloon 14 commentsJohn Cannata • December 01 2008 11:02AM
It is not "How Many You Reach"…
My last post asked the question "Quality or Quantity? " which introduced the concept of Quality Leads. It is important to note that the quantity of letters you send or calls you make is not important. The quality of contacts you reach… more
The good, the bad, and the ugly of marketing
There is good news and bad news with regard to this key to marketing. The good news is there is no lack of choices when it comes to marketing. The alternatives are numerous. I've mentioned the options in a previous post, but will list some of… more
October 2008 Statistics for North Dallas
Below you will find the NTREIS October Statistics for North Texas, specifically Allen, Frisco, Carrolton, McKinney, Plano, and Richardson. The numbers themselves shouldn't come as any great surprise. As you would assume this year, the sales… more
Chili Challenge 2008
This is a late notice, but hopefully who knows, maybe you will read it and come on out. Each year Frisco Texas holds a Chili Challenge. The cost is $5. 00 for all you can eat chili and $1. 00 for Hot Dogs. This is an event that includes all of… more
Blogging is Awesome! Thank you ActiveRain!
When I first started blogging, I had thoughts that many new bloggers had : What will I write about? Who will read it? Is it really worth my time? I had these concerns and I hadn't even started yet. I'm very thankful that I did start. I'd… more
When did you realize you wanted to be involved with Real Estate and…
While I watched the Titans whoop on the Colts tonight, they had a quick segment on Kerry Collins. Although Kerry has always been a quarterback, the segment was about all of the teams he had played on since 1995 (or so). Within that time, he had… more
Recent Closing… she wasn't asking the impossible, was she?
I recently closed a loan for a new (and future) client. Her name is Edleeca Thompson. She had a simple goal. Her goal was to buy a house and start her life as an independent woman. She made an offer on a condo; all she needed was to close on… more
Testimonials… Ideas that Boost Sales
Testimonials… Ideas that Boost Sales A Testimonial comes from a person that was happy with the level of service you provided. They are not just happy, but so happy that they took the time to provide you with something that will help boost… more
Help.. I don't know where I went wrong
This afternoon I signed on to ActiveRain as I do everyday (I guess I am addicted that way). Of course I am always excited to see what comments I have received and/or the responses to comments I have made from yesterday or previous days. Yes, i am… more
Another Referral Opportunity…
Another Referral Opportunity… The Survey! If top producers obtain the majority of their new listings from referrals then one must learn to take every opportunity to set up situations in which you will be in a position to… more