When I started my blog, I was just going to say a few things about marketing, specifically on the phone. Now this has turned into a series (this is part 4) and I'm planning on a few more on this subject. Sure, I could write a long blog and recap my thoughts, but it's more fun for me this way and hopefully bloggers will look forward to the next installment. :-)
The last blog I wrote how listening was a requisite for successful telephone sales. This statement presupposes that the other person on the line is interested in talking. Getting the person on the other side of the line to talk is not automatic. Getting the other person to talk is a skill; it is the skill of asking questions.
Some people are better at asking questions than others. For some it is natural. These people are so adept at asking questions that they answer questions with another question. For example, the question "what do you think is the best way to go?" might be answered with "that depends upon many factors, for example, how long do you expect to own your home?"
When you ask questions, you start learning information from the caller. You learn their needs, their motivation, and what is important to them. You cannot learn these through chance. You must have a set of organized questions that you use on a regular basis. They should not be read like a script because every conversation will play out differently. But they should all lead you to the same information.
What questions do you ask when someone calls about a listing you have for sale? You should be able to think of twenty questions, at least, including: are they familiar with the neighborhood? Do they own a home presently? What is their motivation for looking at the present time? Have they been pre-approved with a lender? What would they like to improve most upon with regard to their present living situation?
Note the questions that are "open-ended." or cannot be answered with a simple "yes or no," are the ones that are most likely to get the person talking so that you can control the conversation by listening. You must be comfortable in asking these questions without hesitation. If it sounds scripted, the person will not be comfortable. Believe it or not, those who question and listen well are considered great "conversationalists."
So, what what are the questions you ask during your initial conversation?
I look forward to hearing from you, responding, and writing my next blog. If you would like to read more, subscribe and stay tuned...
John Cannata - Reliant Mortgage Dallas, TX
I'll help you get pre-approved for your Texas home loan and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice. If you are available to talk, I am available to listen. Give me a call or visit my website for more details.
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John R Cannata P#214.728.0449
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The views expressed on this site are mine alone and do not reflect the views of my employer.